As a leader I find it difficult to follow at times, especially if I don't believe in the person whom is leading. To believe in a leader, that person must have a clear vision and be able to communicate that vision to everyone. A clearly articulated message to the staff allows for precise execution and empowerment - which can manifest itself into motivation. The classic example of this is when one person is blind folded and the other is their eyes and ears. It's obvious that there is a need for good communication in this situation, but also a sense of calmness and clarity is required in the … [Read more...]
Groupon – Deal or No Deal?
January 21, 2011 By | Leave a Comment
I've recently been doing a bit of research into how profitable Groupon is for businesses. In a debate with a friend over dinner, we argued if the restaurant we were in should use the service. This was a classic marketing versus accounting style debate, happy to report that the marketer won! I think this is a great opportunity that should be highly considered by any business, read on to see why. How It Works For those of whom don't know about Groupon, essentially it's a social media driven sales discount service. You offer up a deal of 50% or more on a product or value of your business … [Read more...]
Input and Output
January 7, 2011 By | Leave a Comment
The classic form of business was always so very clear in the cartoons, you clocked in and you clocked out. Being on time and working within specific parameters was of the utmost importance because efficiency models were developed and needed to be adhered to, does Sigma Six ring a bell? These models are amazing, especially for the manufacturing world, but why is this trying to be applied to the creative solution based businesses? In manufacturing one of the most important goals is to maximize your output at the least cost of input. Something I'm not a fan of in the creative world than … [Read more...]
My 2010 Year in Review
January 6, 2011 By | 2 Comments
Inspired by a post from Andrea Belvedre, to do a review of different types of accomplishment of activities I have been involved in this past year. So here it goes. Helped develop the iClick uEat campaign in an effort to win $100,000 in Pepsi Refresh Everything contest, we placed #6 Designed and developed the website Was the spokesperson for the campaign Was nominated for Student Entrepreneur of the Year 2011 (hosted by ACE - Advancing Canadian Entrepreneurship) Completed 2 Years as President and Founder of SIFE St. Lawrence College Winning a total of 14 team awards in … [Read more...]
