In my last blog post, I was talking about the value of using the hot new marketing trend - Groupon. Overall it's a great marketing tactic if used correctly. Read the past article to get more insight into how to use it in a profitable manner (click here). This time around I wanted to touch base on capitalizing on the opportunity, not the obvious upfront revenue, but turning those Groupon customers into repeat purchasers. How Do You Market Your Business In a recent conversation with my friend @TommyVallier he made a very clear statement that I am going to reiterate here - it's reverse … [Read more...]
Common Problems
December 9, 2010 By | 5 Comments
I love watching the Dragon's Den and I love listening to business plans, though I see so often huge gaping wholes. At times I believe it's because people get blinded by the green eyed monster of opportunity thinking "we could be the next Google." These are some of the things I see as common issues: Forecasted sales on 'rationalized' percentages instead of units of production Don't communicate the unique selling proposition for the customer Forget to plan the logistical side of the business and its costs Don't focus on the revenue model to cash-on-hand It takes common sense to think … [Read more...]
What Is Your Focus?
November 26, 2010 By | Leave a Comment
After a conversation I had tonight mentoring a great leader whom has taken over my position leading the SIFE team at St. Lawrence College, I want to share a thought. What is the focus of your organization? If your organization is focused on profits, why is that? Is that even the right thing to be focused on? Frankly from my perspective, if the focus is on the bottom line, it will sink the organization. This is a philosophy that I believe in to my core. When Microsoft started the goal was to get a computer in everyone's hands, now it seems their focus has severely slipped. If you have … [Read more...]
